Everything You Need to Know About Shopify Apps

Black Friday Marketing used to be simple. Give discounts, and watch the orders roll in. But times have changed, with growing competition; Shopify store owners need to up their game. In 2025, Shopify merchants processed $14.6 billion in sales over Black Friday Cyber Monday (BFCM) weekend. This number was up 27% from last year. Over 94,900 merchants had their single best-selling day ever. Deals are already live in October (for Halloween), which means the season has started. Shoppers compare offers across tabs, social feeds, and AI shopping assistants before they ever land on your store. [...]