It’s mid-November. A customer buys a gift from your store, gets an order confirmation, and then hears nothing. Day three, still nothing. Day five, they’re refreshing their inbox, checking the carrier site, and typing “where is my order?” into your contact form. That feeling is order anxiety, and it’s one of the most overlooked reasons customers don’t come back. The product might be great and the delivery might even arrive on time, but if the customer spent a week worrying about it, they won’t remember the product. They’ll remember the stress. During the holiday season, [...]
